Dissecting developer messaging in action
The 2022 edition of the industry leading State of Developer Relations report is out. One data point from the State of Developer Relations Report that…
You’ve created a product you know developers will love. Heck – you’ve even done your segmentation, so you know which developer personas will find…

October 2022

The 9th State of Developer Relations report was released on September 28, 2022. It is the most comprehensive report on DevRel you will find. If you are…

September 2022

September 28, 2022, 8am Pacific

August 2022

Product-Led Growth, or PLG for short, is a term coined in 2016, and a strategy that’s gained a lot of traction over the last few years, especially…
The Developer Relations Survey is now open until Aug. 10th.

July 2022

Tackling one of the most enduring DevRel tropes. DevRel and Sales are not oil and water, they can mix, and must mix to drive value for your business.
Our reaction to a recent McKinsey article

June 2022

One sure way to make me grimace is to tell me you are “targeting developers,” or better yet, you’re “targeting the long tail.” Even saying “we’re…

March 2022

Caroline and James both delivered talks at DevRelCon 2021. We share those talks in this issue in case you missed them first time around, or just want a…

January 2022

One of the more enduring misconceptions perpetuated within DevRel circles is Developers’ hatred of marketing. In this article we unpick the myth and…