Developer Relations - The Book

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The end-to-end life cycle of a developer within your DevRel program.
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New and improved, thanks to community feedback.
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Five components of DevRel
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The importance of understanding company context.
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One sure way to make me grimace is to tell me you are “targeting developers,” or better yet, you’re “targeting the long tail.” Even saying “we’re…
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Tackling one of the most enduring DevRel tropes. DevRel and Sales are not oil and water, they can mix, and must mix to drive value for your business.
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Usually, the first thing that comes to mind when thinking about Developer Relations is Developer Advocacy. Indeed, 9 times out of 10, the first role…
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Innovation = Developers (creators + decision-makers) x Value
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Product-Led Growth, or PLG for short, is a term coined in 2016, and a strategy that’s gained a lot of traction over the last few years, especially…
Developer Relations - The Book
We are inching closer!
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Our reaction to a recent McKinsey article
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One of the more enduring misconceptions perpetuated within DevRel circles is Developers’ hatred of marketing. In this article we unpick the myth and…
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© 2022 Caroline Lewko & James Parton
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